For the Aebi Schmidt Group, the 2026 show marked an especially significant milestone. It was not only our first major trade show following the 2025 merger, but also the moment we officially unveiled our new brand structure. Bringing together our 10 brands under one unified booth was a powerful demonstration of what it means to operate as one organization - combining expertise, product innovation, and industry leadership to better serve our customers.
Represented in the booth were:
- Meyer Products
- Monroe Commercial – which now encompasses the Royal and Duramag product portfolios
- Monroe Municipal
- Swenson
- Magnum
- Utilimaster
- Schmidt
- Aebi
- Blue Arc
- Strobes-R-Us
Together, the brands represented a wide range of solutions spanning snow and ice control, municipal maintenance, work truck bodies, rack systems, electric vehicle innovation, and specialized lighting solutions.
Stronger Together: A New Era for Aebi Schmidt Group
Work Truck Week 2026 marked the first time many team members from across the organization gathered under the Aebi Schmidt Group banner. Colleagues from different brands, regions, and product segments spent the week collaborating in the booth, sharing expertise, and discovering new ways to support customers across industries.
But beyond the equipment on display, the true highlight of the week was the people. The conversations happening throughout the booth reflected a clear theme: we are stronger together.
By bringing our brands closer into alignment, we’re able to offer customers more comprehensive solutions.
Teams that previously operated independently are now working side by side sharing insights, identifying cross-selling opportunities, and exploring how our combined expertise can help customers solve real-world challenges more effectively.
That collaboration was also reflected in our conversations with attendees. Fleet managers, municipal leaders, contractors, and distributors stopped to explore how the Aebi Schmidt Group portfolio can support their operations year-round.
The result was a week filled with meaningful discussions, new relationships, and exciting opportunities for innovation.
Meyer Products Launches 100-Year Celebration
One of the most exciting moments of the show came from Meyer Products, which officially kicked off its 100-year anniversary celebration during Work Truck Week. Visitors to the booth were invited to participate in the Meyer Centennial Plow Raffle – one of several activities planned throughout the year to honor the customers, partners, and employees who have shaped the brand over the past century.
Adding to the celebration, Meyer Distributing recognized Meyer Products with its Snow Equipment – Vendor of the Year award, celebrating the company’s strong partnership, performance, and continued commitment withing their extensive supplier network.
Product Highlights Across the Booth
Throughout the week, several brands showcased new equipment and product developments that sparked strong interest from show attendees.
Monroe’s Commercial Division featured its expanding lineup of commercial work truck solutions, including the ServicePro™ XP, designed to deliver durability, organization, and efficiency for service professionals.
The show also highlighted the continued evolution of the Duramag aluminum service body and the Royal XP Gen II, which is now officially part of the Monroe Truck Equipment product portfolio, further strengthening Monroe’s ability to deliver versatile and high-performance truck body solutions.
Utilimaster showcased its Next Gen Rivet-less Van Body as well as highlighting other trusted delivery and service vehicle solutions that support evolving fleet needs.
Other brands highlighted their trusted product lines: Magnum showcased its professional-grade rack systems built for strength & durability, Schmidt Sweepers presented the advanced technology behind its industry-leading sweepers, and Strobes-R-Us featured high-performance lighting and safety products that are relied on by work truck professionals across industries.
Outdoor Ride & Drive Exhibits
In the outdoor Ride & Drive area, Blue Arc drew strong interest with its advanced electric vehicle technology, while the Aebi Terratrac Slope Tractor showcased its ability to be used year-round with a variety of summer and winter attachments.
An Evening of Connection: Aebi Schmidt Group Reception
Another memorable moment of the week was the annual Aebi Schmidt Group reception, a Work Truck Week tradition held Wednesday evening after the show floor closes. The event gave customers, partners, and team members a chance to step away from the busy booth environment and connect in a more relaxed setting.
After a full day of meetings, demos, and conversations, the reception created space for what matters most: relationship building. Guests gathered to celebrate the past year’s successes and share stories from the field.
Events like this highlight what makes the work truck industry unique: strong partnerships between manufacturers, distributors, dealers, and the fleets that rely on our equipment every day.
With multiple brands now united under the Aebi Schmidt Group umbrella, the evening also reflected the spirit of being Stronger Together, as teams connected with customers side-by-side and looked ahead to future collaboration and innovation.
Looking Ahead
Work Truck Week is always an important event for the work truck industry, but this year held special meaning for the Aebi Schmidt Group family.
It was a week defined by connection, collaboration, and shared vision - both within our team and with the customers and partners who rely on our equipment every day. The unveiling of our new brand structure made the week especially meaningful, reinforcing our commitment to operating as one unified organization.
As we continue to grow and evolve, one thing is clear: when our brands work together, we create more value, more innovation, and more opportunities for the industries we serve.
After an incredible week in Indianapolis, we’re more excited than ever about what comes next.