2010-02-23

Aebi on the way to becoming market leader

Aebi on the way to becoming market leader

Compared with the previous year, in 2009 Aebi & Co. AG was able to significantly increase its market share in Switzerland. Aebi is inexorably on the way to becoming market leader. The reasons behind the striking increase in sales of Aebi products are manifold. A significant contribution was made through the launching of diverse new products in 2009, through the marked improvement in quality but above all the atmosphere of optimism that can be sensed in connection with the merger with the Schmidt Group.

 

Market leader in the mowing tractor segment

On 31 December 2009, according to the statics for mowing tractors newly registered in Switzerland, Aebi & Co. AG takes first place with the Terratrac Aebi TT. The market share now lies at 43% and hence Aebi & Co. AG has assumed the position of market leader. Above all, the hydrostatically driven Terratrac Aebi TT machines impress through their enormous safety, individual driving possibilities, simple operating controls and superior engineering qualities. Aebi & Co. AG regards itself as a system provider. With a Terratrac Aebi TT the customer receives a complete solution that encompasses the carrier vehicle together with the appropriate implements either for mounting or attaching. Also with the mechanically driven Terratrac Aebi, with the launching of the new model ranges Terratrac Aebi TT140 and Terratrac Aebi TT105, Aebi & Co. AG can record clear advances. The Terratrac Aebi TT105 is an extremely compact, manoeuvrable and flexible medium-sized mowing tractor. The downward rounding-off of the product portfolio is thus complete.

 

Viatrac Aebi VT450 the king of the road

In the newly registered public works transport vehicles sector, Aebi is ahead of the pack in 2009 with the Viatrac Aebi VT450. Compared with its main competitors, it is the most widely sold vehicle in its class in Switzerland and hence holds a market share of 34%. Its unique suspension system, its impressive engineering qualities and the unchallenged design, which was recently underlined by its being awarded the Design Prize Switzerland 2009, distinguish the Viatrac Aebi VT450. Its counterpart, the Transporter Aebi TP450, is deemed to be the most widely sold Aebi Transporter for agricultural applications and has already caused a sensation well beyond the country’s borders.

 

New Aebi & Co. AG building in Burgdorf has been occupied

The new production building on the Buchmatt Street in Burgdorf, which was moved into in January 2010, is a motivation for the whole of the Group. The intelligent layout of the building, designed to facilitate short and flexible production steps, increases efficiency enormously. Under the new Divisional Management of Mr Marco Studer, there will almost certainly be one or two market-relevant Aebi developments to shake up the market