Aebi on the way to becoming market leader
Burgdorf, 2010-02-23 - Aebi on the way to becoming market leader
Compared with the previous year, in 2009 Aebi & Co. AG was able to significantly increase its market share in Switzerland. Aebi is inexorably on the way to becoming market leader. The reasons behind the striking increase in sales of Aebi products are manifold. A significant contribution was made through the launching of diverse new products in 2009, through the marked improvement in quality but above all the atmosphere of optimism that can be sensed in connection with the merger with the Schmidt Group. Market leader in the mowing tractor segment - On 31 December 2009, according to the statics for mowing tractors newly registered in Switzerland, Aebi & Co. AG takes first place with the Terratrac Aebi TT. The market share now lies at 43% and hence Aebi & Co. AG has assumed the position of market leader. Above all, the hydrostatically driven Terratrac Aebi TT machines impress through their enormous safety, individual driving possibilities, simple operating controls and superior engineering qualities. Aebi & Co. AG regards itself as a system provider. With a Terratrac Aebi TT the customer receives a complete solution that encompasses the carrier vehicle together with the appropriate implements either for mounting or attaching. Also with the mechanically driven Terratrac Aebi, with the launching of the new model ranges Terratrac Aebi TT140 and Terratrac Aebi TT105, Aebi & Co. AG can record clear advances. The Terratrac Aebi TT105 is an extremely compact, manoeuvrable and flexible medium-sized mowing tractor. The downward rounding-off of the product portfolio is thus complete.
Change in the operative management of Aebi & Co. AG Maschinenfabrik
Burgdorf, 2009-11-09 - Marco Studer will take over the operative management of the Aebi & Co. AG Maschinenfabrik as Chief Operating Officer from 1 January 2010 on. Since 1 February 2009, Walter T. Vogel has managed this division of the Aebi Schmidt Group on a temporary basis. Already from that date, Marco Studer held the position of deputy Head of Division.
In the sense of a seamless transfer of the responsibilities, from the beginning of the New Year Mr Marco Studer will now take over the responsibility for the day-to-day business. As CEO, Mr Walter T. Vogel will continue to carry the responsibility for strategic matters. During the coming weeks suitable candidates will be evaluated as a successor to Mr Studer in his current position as Head of Assembly.
The long-established and intensive partnership between Aebi & Co. AG Farm and Public Works Equipment, Burgdorf and the designer Paolo Fancelli has been acknowledged with the award of the Swiss Design Prize 2009 in the category Market.
The vehicle possesses outstanding technical characteristics, can be operated off-road and on hillsides and may be used all year round thanks to a wide range of implements and attachments. Many communes and building companies are putting this versatility to good use. The Viatrac was designed especially with this market in mind.